Outsmarting Outsourcing Through Personal Branding

Matt Howell, an accounting and IT professional in Phoenix, AZ, took several months off from work for personal reasons. When he was ready to return to his career, Matt tried a number of different job sites and experienced mixed results. He applied for a role that was a perfect fit through the US Foods website but didn't receive any response. Once he located the hiring manager for this position on LinkedIn, he decided to upgrade to Job Seeker Premium to differentiate himself from other candidates.

Shortly after upgrading his LinkedIn account, he sent the hiring manager an InMail on LinkedIn. Within a few hours, he received a reply inviting him to participate in a video conference interview later in the week. A few days after the interview, Matt received and accepted a job offer to become a Senior IT Auditor for US Foods.

What Matt liked most about Job Seeker Premium is that the service gave him direct access to the decision makers at the companies he was interested in. “In many cases, it allows you to directly reach out to the hiring manager,” Matt said.