Entrepreneurs
LinkedIn helps entrepreneurs get their ideas off the ground.
Entrepreneurs are constantly making important decisions and doing critical tasks for the first time.
Whether it’s a question about the best payroll solution, structuring stock options, or putting together an investor deck for the first time, LinkedIn can help.
LinkedIn Helps
- Post your questions on LinkedIn Answers to get experienced perspective from your network and beyond
- Use Advanced Search to find subject matter experts who you can retain as advisors or consultants
Compared to larger enterprises, small businesses suffer from a dearth of relevant industry and competitive intelligence.
LinkedIn Helps
- Browse company profiles to view real-time information about the employees at relevant competitive companies
- Use Advanced Search to find ex-employees from relevant past companies that can provide balanced advice about the business model
- Post questions on LinkedIn Answers to get insight from others working in the industry
Entrepreneurs have to constantly make critical personnel decisions without sufficient information due to inadequate resources to quickly and effectively vet them.
LinkedIn Helps
- Find and reference check candidates and contractors by finding others that they worked with at their various companies for an unbiased, honest opinion.
- Use Service Providers to quickly find those that have received recommendations from people in your network and other LinkedIn members. Past customer feedback is often more valuable than what a company or individual says in their marketing materials.
Key positions are often hard to fill, and given financial constraints, hiring an executive recruiter is impractical.
LinkedIn Helps
- Posting a job on LinkedIn allows you tap into 20+ million passive job candidates. Then forward your listing to the key stakeholders in your LinkedIn network (investors, advisors, mentors, etc) so they can forward and recommend one of their trusted connections.
- Use Advanced Search to find prospective candidates that feature the needed experience and skill-sets. Ask for an introduction or send them an InMail to provide further details and inquire about their interest.
As a small business it can be very difficult to get your company name out there and generate awareness.
LinkedIn Helps
- Have high-profile stakeholders add their company involvement to their LinkedIn profile. As their profile gets traffic from press, corporations, etc, your company’s exposure (and web traffic) will increase.
- Post to Answers when questions are asked about the problem your company is solving or general background on your industry questions.